Roto Grip in the news.

Select a Date: 

Storm Products, Inc. has been an active participant at the International Bowl Expo since its inception in 1995, with 2014 marking the 19th consecutive year for the company.

International Bowl Expo (IBE) is the bowling industry’s premier annual convention and trade show featuring exhibits of a wide array of products and services. IBE also presents dozens of interactive seminars and “how-to” workshops that aim to assist proprietors, leveraging the latest tools and technology to improve and strengthen their businesses. The sessions serve to educate and expose proprietors to the latest trends, marketing ideas, profit center opportunities and new information about the industry to help build their businesses and spread the excitement of bowling throughout their communities.

Storm Products President Dave Symes, credits the annual Bowl Expo show for having played an integral role with aiding in building the success of the Storm, Roto Grip and Masters brands.

“Bowl Expo is the premier bowling show in the world.  It draws the best retailers and distributors in the bowling industry making this our best opportunity to showcase our newest products.  We are privileged to have such a tremendous venue in the Orange County Convention Center, which provides us unique opportunities to network while educating our customers about the latest products and technologies, under the Storm, Roto Grip and Masters Brands.”

The 19th Annual International Bowl Expo is being held at the Orange County Convention Center along with host hotel partner the Rosen Shingle Creek, both located in downtown Orlando.  For more details about the convention center and hotel visit and

History has shown the Storm Products’ Booth to be one of the busiest over the years, offering some of the best retailers and distributors’ tradeshow specials available to which visitors can expect the same from “The Bowler’s Company”, in 2014.

Every year, Storm Products utilizes the International Bowl Expo to showcase their newest product lines. This year’s tradeshow will include the unveiling of Roto Grip’s five newest bowling balls released into the HP Lines along with celebrating the official releases of the new Storm Optimus and Hy-Road Solid, which are available July 1, 2014.  Roto Grip’s new line will be available in late August 2014.

Storm Products Booth is unique allowing visitors to meet the people who work behind the scenes in Brigham City, Utah and around the world including regional sales reps, marketing and management team and ownership.  It’s not every day that Storm Nation has the opportunity to meet some of the biggest innovators in the industry but Bill and Barbara Chrisman, Founders and Owners of Storm Products, will be on the floor inside the booth.

There are three brand new features in the Storm Booth this year including Digital Interactive Touch Screens allowing visitors to learn about existing and new product lines as well as, company history along with an Autograph Booth where bowling fans will have access to some of the greatest professional bowlers in the world.  Last but not least, Storm Booth visitors will be provided with Bowling Ball Cards that include the company’s most popular bowling balls and many of the new releases which are great for getting autographs from your favorite professional bowlers.

"Storm Live" From Orlando...

2013 was a first for Storm Products when they rolled-out their newest interactive media piece, live-streaming from Bowl Expo, which is designed as a live-broadcast featuring the company’s latest news and technologies from right inside the Storm Booth. 

This year, Storm is moving the bar higher during its’ second annual live-broadcast now called “Storm Live”.  The new show format includes new faces with the addition of USBC and PBA Hall of Famer Nelson Burton, Jr. and ESPN and CBS bowling color analyst, Storm National Athlete and PBA Hall of Famer, Randy Pedersen.  These bowling legends will be joined by “Live” anchor, and Director of Public Relations, Mike Flanagan.

Nelson "Bo" Burton, Jr. (born June 5, 1942 in St. Louis, Missouri) is a professional ten-pin bowler and former longtime analyst for the Professional Bowlers Tour on ABC Television. He won his first title in Louisville, Kentucky, on August 20, 1964, at age 22. He was the 1970 PBA Player of the Year, leading the tour in average. Burton won major titles at the 1976 ABC Masters and the BPAA U.S. Open in 1978.  Bo compiled 18 titles on the PBA Tour and earned $763,782.

In 1975, Burton became the color analyst on ABC's Saturday afternoon telecast, The Pro Bowlers Tour, working with veteran sportscaster Chris Schenkel. He replaced Billy Welu, who had died the previous year. Only 33 at the time, Burton also continued to compete on the PBA Tour, and would even make the TV finals in some events.  Burton spent nearly 23 years (1975 to 1997) with ABC. From 1978 to 1997, he hosted a bowling Tip of the Week, usually after the second televised match. He and Schenkel were still working together when ABC ceased production of the series in June 1997.

After leaving ABC, Burton moved to ESPN and spent one year in 1998 providing analysis for select PBA broadcasts. He also was a commentator for the 1998 Women's College Bowling National Championship. He and former NBC bowling announcer Jay Randolph called the action on ESPN2.

Burton has resided in South Florida with his family since 2001. He has not bowled regularly on the PBA Tour since 1986.

Randy Pedersen (born 1962) is a professional bowler and color analyst for ESPN and CBS’s coverage of the PBA Tour. He works alongside play-by-play talent Mike Jakubowski. Pedersen grew up in Southern California, but relocated to Clermont, Florida in the early 1990s, where he has resided ever since. He has two children: a son, Chad and a daughter, Savannah.

As a bowler, Pedersen has won 13 PBA titles, with his last coming at age 40 in the 2002 Pepsi Open. That title pushed him over the $1 million career earnings mark, making him the 24th millionaire in PBA history at the time. Most dominant from the mid-1980s to early 1990s, Pedersen captured the prestigious PBA National Championship crown in 1987.

At the same time, he is also known for two of the worst breaks in PBA history. He lost both his tour exemption and a PBA Tournament of Champions match due to leaving one pin standing in the last frame on each of those occasions. He was ranked #35 on the PBA's 2008 list of 50 Greatest Players of the last 50 years.

Pedersen was elected to the PBA Hall of Fame in October, 2010, and was inducted with the 2011 class on January 22, 2011.

Randy joined the PBA50 Tour (formerly PBA Senior Tour) in 2013, and on May 16 of that year he won the very first tournament he entered, the PBA50 Dayton Classic.

Pedersen will not only be a featured guest on “Storm Live” but he will be conducting four 45-minute live “Product Showcase” segments focusing on Roto Grip’s new ball line launch, celebration of Storm and Roto Grip Athlete’s Championship wins, discussion about Storm’s bowling ball lines and Storm, Roto Grip and Masters accessories.

This year’s “Storm Live” will include a “Live Chat” so bowlers watching the broadcast can ask questions about products and Q&A’s for featured guests.  Live Chat instructions will be made available during broadcast.


 "Storm Live" Broadcast Schedule...

Wednesday June 25, 2014 | 11:00 AM – 5:16 PM
Product Showcase #1: Start Time: 12:28 PM
Roto Grip Balls Unveiled – #Own It!
Featured Host – Randy Pedersen; Guests include Chris Schlemer (Roto Grip Brand Manager) and PBA Champions Wes Malott and Stu Williams
Product overview of the new Roto Grip bowling balls from HP1 to HP4


Product Showcase #2: Start Time: 3:00 PM
Sweet Smell of Success
Featured Host – Randy Pedersen; Guests include Pete Weber, Jason Belmonte, and Wes Malott
A look back on Storm’s success on the PBA National Tour – Featuring Major Titles


Thursday June 26, 2014 | 9:45 AM – 5:16 PM
Product ShowcaseStart Time: 11:13 AM
Storm Ball Launch – Innovation
Featured Host – Randy Pedersen; Guests include Hank Boomershine (VP of Sales), Victor Marion – (Director of Research & Development) and PBA Champions Jason Belmonte and Rhino Page
Product overview of the new Storm Optimus, Hy-Road Solid and Pitch Black


Product Showcase #4: Start Time: 1:45 PM
Accessorize Your Game
Featured Host – Randy Pedersen; Guests include Tyler Jensen (Regional Sales Manager), Peter Somoff (Global Technical Advisor) and Tim Mack (Public Relations Specialist)
A review of Storm, Roto Grip and Masters Product groups including Cleaners, Accessories, Shoes and Bags

“Storm Live” live-streaming can be found on Storm's Web Homepage at

2015 will mark the 30th Anniversary for Storm Products that will include a milestone celebration at next year’s International Bowl Expo…details coming early next year!  Mark it on your calendar and book your flight!

See Ya’…in Orlando!

Storm Products Inc. is a leading manufacturer and marketer of high performance bowling equipment, featuring the Storm and Roto Grip brands.

New Event Will Have Families Competing Together On The Lanes
Former Team USA Member Takes Early Lead at 2014 Queens
Roto Grip Rolls Out Five New Balls In Its' HP Lines Today, In Orlando
Michigan Bowler Rolls 300 Game In USBC Open Debut
Tom Baker Wins PBA50 Northern California Classic For 11th Career PBA50 Tour Title, Using New Storm Optimus
2013 Runners Up Win 2014 International Bowling Museum AND Hall Of Fame's XTRAVANGANZA Tournament
Two Bowlers Shoot 800 at 2014 USBC Open Championships
19th Annual International Bowl Expo Now Just Seven Days Away, New Roto Grip HP Line Balls Reveiled
Northwesterner Rolls Seventh 800 of 2014 USBC Open
Dexter, USBC High School All American Team Has Familiar Names
Tom Baker Averages 246.6 to Lead PBA50 Northern California Classic First Round
Junior Team USA Squad For World Youth Championships Announced
Arizona Bowler Makes 50th Appearance at USBC Women's Championships
PBA50 Tour Northern California Classic - Roto Grip's Ron Mohr Leads Qualifying After Eight Games
Roto Grip Making Major Announcements at 19th Annual International Bowl Expo
Defending Team Champion Falls Short at 2014 USBC Open Championships
Arizona Bowler Joins Father in Record Books at OC
PBA to Expand Regional Tournament Program into Japan in Historic Agreement
Arkansas Bowler Makes 50th Appearance at USBC Women's Championships
Two Perfect Games Highlight Week at 2014 USBC Open Championships
2015 USBC Women's Championships AND USBC Mixed Registration Now Open
Double Joy for Sarawak with Masters Sweep for Roto Grip
Weber Named 2013 PBA50 Rookie of the Year
Women's Championships Weekly Glance
Simard and Rioux Enjoy Success at Canadian Team Trials Using Roto Grip and Storm