Alright so the glaring need for a stronger urethane ball has been often discussed the past few year. Reality is this, if you don't have the super high rev rate or can throw it Mach12 up the dirt, getting any urethane ball to hit is struggle.

In fact to be quite honest yes our pro staff players have had plenty of success around the globe using urethane. Problem is, it is only a select few that can use it. In fact we have a couple pro staff players that have drilled over 10 urethane balls the past couple years and still haven't been able to use them in competition because they don't fit the unique mold of super crank or super hard and straight.

So from this way of thinking is where I went to the R&D team and presented my idea. I was looking to make a urethane ball that was completely different than all the ones on the market so that is where the asymmetrical idea came from. After a few meetings we ended deciding that the shape of the Nucleus™ Core from the Cell would be our best option.

WOW were we spot on! Once we got the test balls made and had some of our in house testers try them the vote was unanimous that this ball will be the game changer that every tournament player will need in their bag.

Yes it's an older part and yes it is urethane but we had to pay some added cost to retool and make this gem happen. So there is a reason for the cost. And let me tell you, once you see the performance it will become a staple in your arsenal no doubt.

Let me just go back to the testing. In comparing to the other urethane balls on the market, this ball is at least 1 full arrow stronger and does not quit through the pins. In fact, this ball drives hard enough that more 9-pins were left in testing than 10-pins.

So if you are the in between player that has been looking for that urethane ball that fills the need on those shorter patterns or those longer and less volume patterns. Look no further than the Hot Cell. 

This ball will be around many years!

#OwnIt #SquadRG #YaWelcome